Arbre Doré launches: a bracelet that plants a tree

Arbre Doré opens its doors to French customers with a single product and a single promise: buy one bracelet, and one tree gets planted.

The bracelet is hand-braided from natural African turquoise beads around a tree-of-life charm, in a gold or silver finish, with a sliding cord that fits any wrist. Each one ships in a recycled jute pouch with a thank-you card.

The trees are planted with One Tree Planted, a reforestation non-profit, with a focus on the eucalyptus forests that koalas depend on.